01.
SPAC Season Brochure
The Season Brochure for the Saratoga Performing Arts Center (SPAC) is a comprehensive 24-page guide sent to thousands of households, offering an exclusive glimpse into the upcoming season's diverse lineup.
2024 Season Cover Art:
Shawn Carney
2023 Season Cover Art:
Ibrahim Rayintakath
Together, under the canopy of the night sky, we are both infinitesimal and infinite, luminous, radiant, and eternally interconnected.
-Elizabeth Sobol
CEO + President, SPAC
Over the entire project duration, I collaborated extensively with the marketing department at SPAC, working on assessing and improving the layouts across all pages.
SPAC, with its diverse offerings spanning classical programming, family-oriented content, and education-focused programming, presented a multifaceted challenge. Notably, each page featuring artist programming and associated imagery underwent meticulous scrutiny, necessitating approvals from the respective artists or parent companies, each with distinct presentation preferences.
The collaborative effort with SPAC results in the realization of a project that instills pride among all vested parties, encapsulating the essence of a distinctive season.
02.
Beethoven 2020
Facing challenges from the COVID-19 pandemic, SPAC, a performing arts center, needed to adapt. As live performances form the core of its operations, this posed significant obstacles for all employees and artists across various departments within SPAC.
To mark the 250th anniversary of Beethoven's birth, SPAC had planned a live festival featuring all his symphonies. However, following the shutdown, SPAC introduced "SPAC REIMAGINED," a virtual initiative to deliver high-quality content to patrons.
Collaborating with SPAC's Artistic Programming Director and Marketing Team, I created an online platform for Beethoven 2020 content using WIX, including exclusive live-streamed performances, presentations, and lectures. This encompassed contributions from pianist Jonathon Biss, Stay Home Sessions with resident company members, and recordings of all nine Beethoven Symphonies with the Philadelphia Orchestra.
We aimed for the festival website to embody simplicity and clarity. Catering to a diverse audience, spanning from children to elderly adults, our goal was to create a website that was not only easy to navigate but also accessible to individuals of all ages.
Logo
In addition, I designed a logo and established an identity for a branded 'festival' experience, assisting the marketing team in conveying the event's core message across various platforms.
The logo captured the essence of the intended live festival by incorporating elements representing the venue, performers, and the acclaimed artist, Beethoven. These elements were integrated into nine triangular spaces, symbolizing the significant achievement of his nine-symphony cycle.
03.
Additional Projects
I created assets for numerous projects at SPAC throughout the year, handling various tasks simultaneously for different departments.
These projects covered a wide range, including performance art, culinary events, education programs, literary series, and wine and food festivals.
2024 Mailer Brochure
Jazz artwork provided by SPAC
2023 Mailer Brochure
Jazz artwork provided by SPAC
NYCB photo: Paul Kolnik
Jazzy People: Isa Hage - 2020 Skidmore Poster Winner
2023 Planned Giving Brochure
Drawings from SPAC Archives
